2014年2月19日星期三

Mall marketing rules is difficult to form a consistent LCD-screen


LCD screen display is difficult to form a consistent shopping mall marketing rules in the short term is relatively stitching unit with their own brands , the majority of the large-screen display industry " fought " for many years , in the contacts , channels, more experience and R & D capabilities excellent . These companies , such as GQY can rely on their own brand influence to promote the development of LCD modules splicing products, but it can provide sophisticated system solutions , but also one of the advantages to attract high-end customers . However, such manufacturers integrators , there are many new brand , or " small" brand within the industry. Such vendors product strategy , while having the flexibility and autonomy of the product system , but facing a " brand" weak level of competition .
    In order to create an integrated and professional integrators based LCD supplier splicing camp competition is the length of each game. This law also determines the marketing LCD display market is difficult to form the short-term unity. Character LCD module splicing combined network of product marketing for the attention of factors , the importance of local service capacity , domestic manufacturers of existing regional distribution of the hills , the contest between the different types of vendors will be in the long term from .
    Including large brands, such as Samsung , Sharp , LG, Vtron, GQY within the country , such as the orientation tends to target marketing and brand value , a fundamental decision will be the key point of the liquid crystal display market makers to pattern .

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